A new tourism iPhone app has been launched by Visit Dorset.
The app, which is available to download for free, provides both visitors and residents with a quick and easy way to discover things to do and places to visit in Dorset.
As well as user friendly content, the app features geo-locating technology and mapping so visitors can get directions from their current location to attractions, accommodation, restaurants and shops, allowing users to make the most of their stay.
Visitors will be able to either plan their holiday in advance or search for information on the move. The app will be particularly useful to visitors during the London 2012 Olympic and Paralympic sailing events as users will be able to gain access to a wide range of information about Dorset at the touch of a button.
Inclusion on the app is a free benefit for the 800 businesses which currently advertise on the visit-dorset.com website.
The Visit Dorset iPhone app has been led by the tourism team at West Dorset District Council on behalf of all the rural Dorset local authorities together with the county council.
Nick Thornley, Weymouth & Portland Borough Council and West Dorset District Council’s Leisure & Tourism Manager said: ‘This new app will provide an invaluable source of information for residents and visitors to Dorset. They will be able to search accommodation, events and attractions, find essential information and even get suggested itineraries.
‘We believe it is vital for us to invest in this new technology for local businesses to ensure that the county maintains a competitive edge as a holiday destination and businesses can capitalise on people’s increasing reliance on mobile technology.’
An android app is currently being developed and will be available to download shortly.
Nicky from the AONB comments "this is an invaluable app, really professionally presented and I am sure that it will be useful to me and the children as we're out and about searching for things to do this summer (when the rain stops)